doganjo
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I think this puts everything into perspective.I have just received this from America. It's very moving I think and apparently Budweiser only aired it once as they didn't want to make money out of 9-11 .give it a look. Some of you may have seen it before.
Copy this and paste it into google search, or youtube
budweisercommercial9-111
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johnhod
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If they didn't want to make money out of it why did they make the advert in the first place.
What, me a cynic, how dare you?
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doganjo
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I don't think they actually even evaluated it. Big companies with advertising campaigns normally run evaluations at the same time or immediately afterwards. I'm told they didn't do that on this occasion. I have no proof of course. Just what I was told
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eddieh
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Sorry Anne,
I think they explored an opportunity to capitalise on peoples grief and then thought better of it.
The cause of our current problems, I feel, is that the commercial world has been valued over the needs of society and the individual.
Advertisers do not have a conscience. Only a fear of a backlash.
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doganjo
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Ok so I'm naive. Is that a bad thing?
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